Jocelyn Wallace

About Jocelyn Wallace

Jocelyn Wallace is a results-driven executive with a proven track record of transforming operations, accelerating growth, and aligning leadership teams for long-term success. With over 20 years of experience in manufacturing, supply chain, and business strategy, she helps companies bridge the gap between vision and execution—turning inefficiencies into profit-generating opportunities. As the former CEO and co-owner of an $15M logistics and agronomy services company, Jocelyn has a proven track record of driving profitability, optimizing operations, and creating sustainable solutions.Strategic Growth & Vision ExecutionJocelyn has facilitated over 100 strategic visioning and planning sessions with business owners, executives, and boards. Known for her self-developed visual planning tools and high-engagement techniques, she excels at helping leadership teams define a common vision, align strategy with operations, and propel teams into execution.Key Achievements in Process Optimization and Operational Pivots:• $2M Annual Improvement in Wastewater Management: Engineered a solution for 24M gallons/year of byproduct liquid, repurposing materials for agronomic use and driving product development. Designed compliant storage and transportation systems for seasonal, high-volume land applications.• Secured a $50M Contract: Delivered innovative operational strategies, risk mitigation, and exceptional service levels to win a 5-year deal.• $2M Turnaround: Transformed a $300K loss into $2M annual profit as CEO, improving workflows, safety, compliance, and market focus.Leadership & People AlignmentJocelyn understands that growth and operational success are only possible with the right leadership and team alignment. As a former CEO, she has hands-on experience in corporate leadership, talent development, and cross-functional team management. She specializes in bridging communication gaps between leadership and frontline teams, meeting people where they are, and ensuring that strategic priorities translate into measurable execution and cultural alignment.A Trusted Advisor with a Passion for Results:Equipped with a master’s degree and training in Continuous Process Improvement and Systems Thinking, Jocelyn brings strategic insight and a results-driven mindset to every engagement. Her clients regularly achieve net gains of $2M to $12M, solidifying her reputation as a trusted partner in business transformation.

Experience

1. Owner & Strategic Advisor

   Profit Plus Business Advisors

   Jun 2024 — Present · Des Moines, IA, US

   At Profit Plus, I work with entrepreneurial business owners, CEOs, and leadership teams to create clarity, drive execution, and accelerate business value. My focus is on three core areas:1. STRATEGIC GROWTH SOLUTIONS Lead Strategic Visioning Workshops to help leadership teams define a clear, actionable roadmap for growth. Provide Exit Planning & Business Value Acceleration strategies for owners preparing for transition or increasing long-term business value. Conduct Business Value Assessments to establish a tangible range of value, guiding owners in decision-making.2. PROCESS OPTIMIZATION PROGRAMS Execute Operations & Process Improvement Projects, bringing hands-on expertise to solve critical business challenges. Conduct Supply Chain & Logistics Audits to enhance efficiency, resilience, and profitability. Develop Business Analytics & Dashboards, using tools like Microsoft Excel Power BI to turn data into actionable insights.3. PEOPLE ALIGNMENT STRATEGIES Provide 1:1 Leadership Coaching, leveraging Kolbe A™ Index assessments to enhance individual and team performance. Facilitate Team Building Workshops to strengthen collaboration, resolve conflicts, and boost productivity. Lead Organizational Design & Role Alignment initiatives, ensuring the right people are in the right seats for maximum company performance.I specialize in bridging the gap between vision and execution—helping business owners make informed decisions, streamline operations, and develop leadership teams that drive results.Let’s connect to explore how Profit Plus can help your business thrive.

Education

• Drake University

  Master’s Degree, Leadership Development, Organizational Development

  2013 — 2016

• Morningside University

  Bachelor's Degree, Graphic Design, Marketing, Communications

  1992 — 1995

• Central College

  General Studies

  1991 — 1992

• Iowa Western Community College

  Associate's Degree, Sign Language Interpreting

  2002 — 2005

• Iowa State University

  Marketing/Marketing Management, General

  1995 — 1996

Skills

• Program Management
• Coaching
• Marketing
• Leadership Development
• Agile Methodologies
• Change Management
• Project Management
• Entrepreneur
• Entrepreneurship
• Eos
• Goal Analysis
• Marketing Communications
• Business Strategy
• Management Consulting
• Business Process Improvement
• Lean Manufacturing
• Training
• Leadership
• Business Planning
• Marketing Strategy
• Strategic Planning
• Organizational Development
• Theory of Constraints
• Public Speaking
• Social Media
• Root Cause Analysis
• Lean Six Sigma
• Business Coaching