Jocelyn Sutherland
Marketing Manager @Manulife
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Manulife
Brand marketing: • Responsible for executing on Manulife Investment Management’s marketing strategies and transforming them into industry-leading marketing solutions. • Collaborate with internal and external agencies and stakeholders to bring Manulife Investment Management’s campaigns to life across multiple channels and platforms, and through tactics beyond traditional advertising, including informative webinars, event activations, and building interactive landing pages. Thought Leadership: • Support the development of an efficient pipeline of thought leadership content in Canada from across Manulife Investment Management. • Support an always-on marketing strategy to elevate the personal brand of thought leadership experts and their content through relevant channels – organic social, paid media, owned and earned media. • Build and manage a thought leadership content dashboard to regularly evaluate content, socialize learnings with stakeholders, generate insights to support the sales intelligence process and evaluate the effectiveness of all amplification tactics. Digital marketing: • Responsible for project managing the launch of the thought leadership section of Manulife Investment Management Canada’s new website. • Create and manage a customer-centric content publishing strategy with cross discipline/functional team members to ensure most relevant content is promoted in line with our SEO initiatives. • Identify social media opportunities and develop actionable plan for execution. • Create and copywrite email marketing initiatives to drive traffic to our website. • Continuously track and improve performance by organizing analytics reports, and presenting to stakeholders on a regular basis.
EDUCATION
SKEMA Business School
Luxury Retail Management, Building a Brand
Ryerson University
Bachelor of Commerce, Global Management Major, Finance Minor
SKILLS
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.