Jocelyn S. Lai

About Jocelyn S. Lai

Loves to: storytell and build high-performing teams by making tough challenges fun + rewarding. Tends to: join organizations who are at a critical point of change + growth to inspire new thinking and drive competitive results. Believes in: positive change through a collective heart of courage, mind of a child, eyes of a tiger.Played critical roles in: • Opening offices in the U.S. and Asia Pacific • Restructuring and rebranding organizations • Retaining talent + building inclusivity through global mobility • Launching and building recognized talent acquisition and talent brand departments and programs • Establishing executive brands • Scaling organizations through hypergrowth; 0-1 building • Taking a company public-Jocelyn is a regular public speaker and has been recognized by the American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, The Wall Street Journal, and SXSW for her achievements.Jocelyn holds a B.S. and M.A. in Advertising from The University of Texas at Austin. • Named #2 by Talentful\'s Top 50 Talent Leaders in Tech, 2022 • Named one of the top 100 Talent Acquisition Leaders in Tech by HIGHER, 2023 • Technical.ly\'s Pittsburgh Culture Builder of the Year​, 2021: awarded to an empathetic leader who is making their workplace more inclusive, resilient and engaging • Follow Jocelyn\'s tweets:@jocelynslai

Experience

1. Member Board of Directors

   Rewriting The Code

   Mar 2024 — Present

   Rewriting the Code is a 501 (c)(3) addressing why women quit the computer science major and early in their tech careers.

Education

• The University of Texas at Austin

  M.A., Advertising

• The University of Texas at Austin

  Magna cum Laude, B.S., Advertising (Media Planning, Creative Portfolio I); Minor: Chinese

Skills

• Marketing
• Mobile Marketing
• Advertising
• Recruiting
• Creative Management
• Web Analytics
• Crisis Management
• Having Fun
• Integrated Marketing
• New Media
• Creative Direction
• Talent Management
• Market Research
• Customer Relationship Management (Crm)
• Public Speaking
• Crm
• Email Marketing
• Interactive Advertising
• Digital Media
• Talent Acquisition
• Social Media
• Mediation
• Talent Scouting
• Media Planning
• Search Engine Optimization (SEO)
• Customer Insight
• Business Development
• Content Strategy
• Analytics
• Public Relations
• Research Design
• SEO
• Digital Strategy