Jocelyn McDowell
Consumer Advocate! Marketing Strategy, Insights & Analytics Change Leader!
- Role
- Director, Product Research & Analytics at FOX Sports
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Jocelyn McDowell
Working with both start-ups and established brands, I help companies leverage data and insights to build consumer first strategies and embrace the ever-changing digital world. Together we turn data into insights, insights into strategies, and strategies into actions that grow your business. Successes include:• Built and led 22-person+ research, insights and analytics team for Warner Bros. Theatrical account at Hearts & Science.• Identified and implemented an insight driven consumer loyalty strategy for Turner Classic Movies. This work ushered in a fundamental shift in brand focus, and multiple new lines of business. • Led the development and implementation of marketing, customer service, sales, and social media strategies for the launch of the first PlayOn! Sports consumer-facing digital product. • Built digital analytics function and team from the ground up for Turner Sports & working on a similar initiative at Fox Sports.• Worked with NASCAR, Sports Illustrated, PGA Tour, NBA and NCAA executives to redefine their sports brands by designing outcomes-based segmentation studies, ad tests, usability tests and market evaluations that closely aligned with business challenges and needs. • Leveraged consumer insights in guiding site design and refining messaging strategies around milestone events such as the NBA Playoffs, Daytona 500 and March Madness.• Collaborated with business leaders on numerous interactive product and website launches, including NBA League Pass & March Madness Live. • Developed predictive Key Performance Indicator (KPI) impact models for the new 2012 March Madness Live offering that were within 10% of actual performance, leading to a successful ad sales and marketing strategy.• Helped bring innovation and insights to the Disney Channel Analytics team.• Built model for digital estimating and long-range planning for both Turner & Disney. • Helped build estimates that led to Venture Capital Funding of PlayOn! Sports. • Won Disney Inventor Award for mixed media programming/content innovation.• Led large scale democratization of data initiative within the Disney-ABC Television Group.
Experience
Director, Product Research & Analytics
Feb 2023 — Present · Los Angeles, CA, US
Helping to build out Research & Analytics practice for the Product team. Leading UX, product research, reporting and estimating initiatives.
Education
York University
Honours Bachelor of Arts - Double Major, Communications and Psychology
University of Windsor
Masters, Communications
The University of Georgia
Certification, Principles of Market Research
Skills
- Omniture
- Analytics
- Web Analytics
- Market Research
- Social Media
- Marketing Strategy
- Brand Communication
- Product Launch
- Cross-Functional Team Leadership
- Client Engagement
- Digital Research
- Spss
- Comscore
- Mri
- Kpi Reports
- Usability
- Usability Testing
- Marketing Research
- Research Management
- Media
- Digital Media
- Social Media Measurement
- Audience Measurement
- Public Speaking
- Customer Insight
- E-Commerce
- Content Strategy
- Strategy
- Segmentation
- Google Analytics
- Advertising
- Marketing
- Digital Strategy
- B2b
- Business Strategy
- Customer Engagement
- Crm
- Digital Marketing
- Integrated Marketing
- Interactive Marketing
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