Jocelyn Kopac

About Jocelyn Kopac

I serve Midwest B2B manufacturers as a fractional Director of Marketing.Most generational manufacturers are operationally strong but digitally outdated.They often have:• Brochure-style websites• No clear lead attribution• Underutilized CRMs• Technical documentation that doesn’t support sales• No visibility into which channels are actually driving RFQsThat gap becomes expensive during expansion, succession, or acquisition.I step in as marketing leadership, not a vendor.I align digital infrastructure with real sales processes.I modernize websites and technical content so they support sales teams.I implement tracking and reporting so leadership has clarity.I bring structure, communication, and measurable outcomes.My background includes leading multi-million dollar revenue growth initiatives, building structured sales systems, and overseeing teams that generated $5.7M in revenue within four months.I am also the CEO of TDMFunnels, a marketing infrastructure platform designed to replace fragmented CRM and automation systems with a unified framework.In addition, I founded the Business Readiness Program, a nonprofit initiative supporting early-stage entrepreneurs in building structured, sustainable businesses, reinforcing my commitment to long-term economic growth in the Midwest.This is not social media management.This is operational marketing leadership for complex B2B environments.If you\'re preparing your company for growth, succession, or acquisition — and your digital presence doesn’t reflect the strength of your operation — we should talk.

Experience

1. Chief Executive Officer

   TDMFunnels | Business Management Software

   Sep 2020 — Present · Beloit, WI, US

Education

• University of Wisconsin-Whitewater

  Bachelor’s Degree, International Business and Law

  2014 — 2016

• Wisconsin Lutheran College

  Bachelor’s Degree, Biochemistry

  2012 — 2014

Skills

• Teamwork
• People Skills
• Project Management
• Strategic Planning
• Marketing Strategy
• Training
• Research
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Social Media
• Team Leadership
• Public Relations
• Business Strategy
• Creative Writing
• Community Outreach
• Teaching
• Time Management
• Cashiering
• Leadership
• Public Speaking
• Marketing Communications
• Marketing
• Interpersonal Skills
• Website Creation
• Branding
• Communication
• Google Analytics
• Filing
• Team Building
• Management
• Music
• Social Networking
• Social Media Marketing
• Microsoft Office
• Sales
• Event Planning
• Customer Service