Jocelyn Hu
- Role
- Marketing Lead, Consumer - Privacy Com at Lithic
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Marketing Lead, Consumer - Privacy Com
Jul 2019 — Present · New York, NY, US
Lead B2C marketing strategy, implementation, and budget allocation across brand and growth channels, focusing on influencer sponsorships, paid media, brand positioning, SEO, email, and content strategy. Drive market research and consumer behavior interviews to restructure audience segmentation and product positioning. Manage agencies and contractors to build content roadmap and report on keyword trends and optimizations; launched company blog resulting in organic traffic lift within the first 3 months. Spearheaded website migration to an established CMS, project managing 8 cross-functional Team Leads across Product, Design, Creative, and Analytics to improve marketing operations, unlock A/B testing, and grow customer acquisition.
Education
NYU Stern School of Business
Bachelor of Science (B.S.), Marketing and Management, Minor in Art History
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.