Jocelyn Farmer

About Jocelyn Farmer

Forward-thinking and diligent Spa Director with demonstrated success in driving revenue through sales, marketing, delivering superior customer service and enabling smooth business operations. Skilled at meeting the expectations of internal and external customers and establishing effective relationships based on trust and respect. Extensive experience as part of the Forbes Five Star culture, adept at speaking with guests in an elegant manner and demonstrating genuine interest. Expert at booking/organizing groups, scheduling appropriately and preparing for demand in advance. Goal-oriented with a focus on leading and directing the Spa and its staff to deliver Forbes Five Star service while managing operations for revenue maximization. Excel at mentoring employees to build loyalty and passion about their jobs. Adept at membership direction, marketing and training staff on how to up-sell through incentive programs. Ensure optimal operations by controlling labor and operational expenses and providing a focus on safety and security. A quick learner with excellent computer skills. Expert user in Microsoft Office; Word, Excel and PowerPoint. Seasoned and expert user of SpaSoft, SpaSoft Online Booking, SMS Host, HotSOS, Buy Efficient and Avendra purchase order systems, ADP Payroll management, SpaFinder page administration, and FanConnect. Dependable and highly organized with a keen attention to detail. A dynamic manager that works effectively in a team setting. Resourceful with broad experience in operations, inventory, retail management, special events and catering coordination.

Experience

1. Spa Director

   Gaylord Hotels

   Oct 2018 — Present · Denver, CO, US

Education

• Northern Virginia Community College

  Associate's degree, General Studies

  2002 — 2004

• Florida International University

  Bachelor of Applied Science (B.A.Sc.), Tourism and Travel Services Management

  2004 — 2007