Jocelyn Callier
Senior Consultant - Marketing and Technology @RONA
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WORK HISTORY
Senior Consultant - Marketing and Technology @RONA
Transform complex email personalization challenges into operational Marketing Cloud solutions. Partner with enterprise clients to identify opportunities and develop automation solutions that optimize processes and drive measurable growth.Key Impact Areas:• Strategic Consulting: Design comprehensive SFMC strategies aligning technical solutions with commercial goals and growth initiatives• End-to-End Implementation: Build complete Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, and Cloud Pages for scalable customer engagement• Advanced Development: Create applications using AMPScript, SSJS, SQL, HTML, JavaScript, and CSS for complex campaign day to day operations • Data Architecture: Implement optimized data models for personalized campaigns while supporting high-volume daily production• Platform Integration: Integrate SFMC with Acquia CDP and enterprise systems, creating unified customer data ecosystems for 360-degree engagement• Training & Support: Lead client training programs and provide ongoing technical support on SFMC best practices• Performance Optimization: Establish KPIs, measure campaign performance, and continuously optimize solutions to maximize ROI#SalesforceMarketingCloud #MarketingAutomation #DigitalMarketing
EDUCATION
Essi - Nice Sophia-Antipolis
DESS, Système & applications réparties
Université Savoie Mont Blanc
Maitrise, Génie Logiciel
SKILLS
ABOUT JOCELYN CALLIER
Results-oriented and highly qualified professional recognized as an excellent communicator with the ability to bridge the gap between information technology and the various areas of business activities. Combining more than 20 years of experience in consulting, data-driven marketing, data analytics and machine learning, Proven track record of driving revenue growth through AI-powered marketing strategies, and leading cross-functional teams delivering AI initiatives from concept to execution. Passionate about driving data-driven strategies and adept at simplifying complex problems for effective communication. Recognized as an excellent team player.
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