Jocelyn Becerra
Media Manager @Flywheel
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WORK HISTORY
Media Manager @Flywheel
Rogers, AR, US
Own and manage client budgets ranging from $5M–$25M annually, allocating spend across Walmart, Instacart, Amazon and Target digital channels to maximize ROI while maintaining brand integrity and performance goals.Lead strategic planning across accounts, ensuring alignment with client objectives and long term growth targets.Partner cross-functionally with internal teams to guide the development of high-performing ad strategies and ensure cohesive execution.Oversee performance reporting for MBRs and QBRs, translating results into clear, actionable insights for stakeholders and senior leadership.Provide strategic direction by identifying optimization opportunities and ensuring campaigns consistently meet or exceed client expectations.
EDUCATION
University of Arkansas
Bachelor of Business Administration - BBA, Business Economics/ Legal Studies
ABOUT JOCELYN BECERRA
Walton College of Business graduate with a B.S. in Business Economics and 6+ years of hands-on experience across social media, digital marketing, retail, and media-driven growth.My background is focused on fast paced startup environments and large retail environments, where I’ve helped clients drive brand awareness, revenue growth, and customer acquisition through data informed strategy and creative execution. I specialize in retail media, Walmart and omnichannel marketing, with a strong understanding of how content, paid media, and retail performance intersect. I’m highly self-motivated, results driven, and constantly working on new competencies across marketing platforms.
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