Rachel Hallett
Social Media Editor @E News
Signup · Get unlimited contacts
WORK HISTORY
Social Media Editor @E News
Los Angeles, CA, US
Develop and implement social strategy using editorial judgement and real-time insights to grow audience engagement, impressions, and referral traffic across all major platforms reaching a combined audience of 87 million+.• Expertise in platform-specific strategies for Instagram, TikTok, Facebook, YouTube, Twitter/X and WhatsApp that optimizes content formats and storytelling techniques to maximize organic reach and audience retention.• Oversee high-stakes breaking news coverage and live event social content, including red carpets, award shows, and celebrity interviews, ensuring rapid yet accurate content distribution in a fast-paced newsroom environment.• Delivered standout social coverage for Nickelodeon’s Kids’ Choice Awards 2025, including interviews with Machine Gun Kelly, Tony Hawk, Terry Crews and KATSEYE.• Generated 20 million+ views across all social platforms for a single red carpet event. • Direct and refine daily social content workflow by assigning, editing, and approving copy that maintains brand voice, editorial integrity, and SEO best practices, while meeting strict deadlines.• Lead advanced analytics and performance optimization by analyzing platform data (engagement rates, impressions, CTR, and sentiment) to identify trends, guide creative pivots, and inform long-term audience growth strategies.• Partner with editorial, video, and branded content teams to package news, entertainment, and feature content for maximum reach, shareability, and cross-platform impact.• Produce and edit multimedia content (short-form video, static images, and carousels) using Adobe Premiere Pro, Photoshop, and other industry-standard tools.• Own and execute weekend social strategy, ensuring comprehensive coverage of trending news, live events, and evergreen content.• Generate detailed analytics reports twice weekly, tracking performance metrics (engagement, sentiment, organic clicks).
EDUCATION
Arizona State University
Bachelor of Arts - BA
University of Southern California
Master of Science - MS
UCLA Extension
Journalism
SKILLS
ABOUT RACHEL HALLETT
Rachel is a strategic marketing and content leader who excels at turning complex…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.