Jo Birtle
Senior Director Field Marketing @Salesforce
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WORK HISTORY
Senior Director Field Marketing @Salesforce
Harrogate, GB
EDUCATION
Lancaster University
Bachelor of Science - BS, Marketing
Lancaster University
BSc Marketing
SKILLS
ABOUT JO BIRTLE
As a senior B2B Marketing leader, I\'m intensely passionate about SaaS growth marketing, and have driven significant commercial performance by developing and executing high-impact, data backed marketing strategies. My sweet spot is building and scaling global, repeatable, and optimised demand generation motions and campaigns. I\'ve also had the privilege to successfully lead a marketing team through a significant acquisition by Salesforce. I bring extensive experience in managing customer communications, lead generation, integrated campaigns, field events, digital marketing, and partner marketing programs on a global scale. I\'m adept at fostering and growing high-performance marketing teams, expertly managing large budgets, and working strategically at a senior leadership level to coordinate complex global integrated marketing campaigns with both internal and external stakeholders across diverse geographies. After exploring various industries, I found my definitive home in SaaS in 2010, and I\'m incredibly grateful for the dynamic challenges and supportive network that continue to define my journey.
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