Joanna Wong
Gtm Strategy & Operations Lead @Webflow
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WORK HISTORY
Gtm Strategy & Operations Lead @Webflow
Leads GTM strategy and operations for Webflow\'s cross-functional release motion, orchestrating alignment between Product, Product Marketing, Revenue Programs, and Revenue Enablement• Owns the GTM release calendar for all customer and prospect-facing Sales roles, establishing best practices for cross-functional launch readiness and field team preparedness• Serve as the connective tissue between GTM teams and cross-functional partners, ensuring product releases translate into clear revenue and pipeline impact• Defines GTM workflows, milestones, operating cadences, and decision-making structures that scale across the revenue organization• Influences product and marketing stakeholders by providing prescriptive insights around buyer journey stages, pain points, value drivers, and messaging impact
EDUCATION
San Diego State University-California State University
Journalism (Advertising emphasis)
SKILLS
ABOUT JOANNA WONG
I thrive at the start of things: when the motion is new, the process doesn\'t exist yet, and the path forward has to be built from scratch.At Webflow, I\'ve had the opportunity to do that repeatedly across multiple roles: founding or scaling new post-sales motions, technical implementation functions, and enablement programs where none existed before. Over time, my focus has shifted from executing those motions to designing them in my current role as GTM Strategy & Operations.My work sits at the intersection of Product and Revenue: translating complex product releases into field-ready GTM motions, building the cross-functional processes and tooling that make GTM teams effective, and bridging the gap between what\'s being built and how it lands with enterprise customers.I\'m at my best in ambiguous, high-stakes environments where strong judgment, cross-functional trust, and a bias for action matter most.
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