Joan Yu

About Joan Yu

I love what I do with data, and it shows! With a PhD in Statistics and more than 15 years of experience in the field of data analytics, my pursuit in bringing data to life remains unabated. I have helped many brands that include but are not limited to:* Financial Services: Santander Bank, HSBC, National City, GE Capital Mortgage, Federal Reserve Bank of Chicago * Retail: IKEA, Cole Hann, Hallmark, Toys R Us, ACE * High Tech: eBay, Dell, Philips * Health/Pharmaceutical: Genzyme, CVS Health, Angell Animal Medical Center * Food/Grocery: Domino’s, Stop & Shop, Publix I have also worked with small and medium-sized companies to grow their business with actionable insights from data. For example, a direct mailing company saw low mail response rates. I developed predictive response models that were customized on their data and business needs. The ongoing usage and updating of the predictive models helped the company double revenue over 3 years, and increase revenue 10 times over 5 years. Another retail company I helped using predictive data analytics gained $99 million incremental sales during a holiday period. Clients have remarked that I’m “extremely knowledgeable, detail-oriented and adept at communicating the findings”, and shared how my results came out great and made them “a hero”. Outside of work, I love running, classical music and enjoy helping youth with musical talents develop leadership skills and serve their community by sharing the joy of music. My love of math and music could be a coincidence, both contribute to my creativity fueling the discovery of data insights. Specialties: machine learning, predictive analytics, data visualization and reporting, time series, segmentation and profiling analysis, test design, decision optimization, CRM, primary research, project management

Experience

1. Consumer & Market Knowledge

   Procter & Gamble

   Jun 2020 — Present · Cincinnati, OH, US

Education

• Northwestern University

  M.S.

• Northwestern University

  Ph.D.

• University of Science and Technology of China

  B.S.

Skills

• Digital Marketing
• Email Marketing
• Management
• Statistics
• Strategy
• Sas
• Customer Insight
• Leadership
• Analysis
• Database Marketing
• Analytics
• Marketing Strategy
• Market Research
• Databases
• Loyalty Marketing
• Direct Marketing
• Predictive Modeling
• Data Analysis
• Segmentation