Joan Tollefsen
Senior Research Manager | B2B & B2C Market Insights | Brand Strategy | Innovation in Tech & CPG | Storyteller & Collaborator - P&G Alum, MBA
- Role
- Senior Research Manager, Market Insights and Marketing Strategy at Linkedin
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Joan Tollefsen
MARKETING STRATEGY | INSIGHTS | INNOVATION Insight-driven strategist with 15+…
Experience
Senior Research Manager, Market Insights and Marketing Strategy
Aug 2022 — Present · Cincinnati, OH, US
Lead researcher for multi-billion-dollar ad division, developing and executing learning plans to guide brand strategy, market positioning, target selection, messaging, and product roadmaps. Lead research studies including competitive benchmarking, audience understanding, brand health tracking, value prop development and product innovation.
Education
Xavier University
Bachelor of Science
University of Cincinnati Carl H. Lindner College of Business
MBA
Skills
- Segmentation
- Market Analysis
- Fmcg
- Customer Insight
- Consumer Behavior
- Consumer Insight
- Product Innovation
- Consumer Behaviour
- Brand Architecture
- Market Research
- Competitive Analysis
- Business Development
- Workshop Facilitation
- Training and Development
- Consumer Products
- Brand Equity
- Strategy
- Marketing Research
- Shopper Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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