Joan Spindel

About Joan Spindel

Solving business problems with go-to-market strategies and programs that drive customer engagement inspires me. I am energized when I have genuine conversations with customers and partners and can develop a keen understanding of their needs and the dynamics of the markets they serve. Armed with this understanding, I collaborate to successfully create go-to-market strategies that capitalize on new market opportunities, generate and grow revenue, and expand reach. I then translate these strategies into high-growth scalable marketing, channel and sales programs for startups and top-tier product and service organizations.BUSINESS EXPERTISE: Business Case Development, Go-To-Market Strategy, Market Segmentation, Market and Voice of the Customer Research, Positioning and Messaging, Market Development, Alliance Development, Communications Strategy, Product Marketing, Channel Program Development, Sales Enablement, Thought Leadership Programs, Influencer Relations, Marketing Organization Development, Budget ManagementTECHNOLOGY SPECIALTIES: Cloud, Big Data, Communications, IoT, Enterprise Software, Cybersecurity, Technology and Professional Services, Technology Solution Development

Experience

1. Americas Marketing Lead - Microsoft Alliance

   EY

   Sep 2021 — Present · NY, US

Education

• Hamilton College

  BA, Fine Arts

• Boston University

  MS Coursework, Marketing

Skills

• Cloud Computing
• Strategy
• Marketing
• Public Relations
• Enterprise Software
• Go-to-Market Strategy
• Business Development
• Saas
• Integrated Marketing
• Multi-Channel Marketing
• Program Management
• Start-Ups
• Solution Selling
• Business Planning
• Strategic Partnerships
• Marketing Communications
• Channel Partners
• Product Management
• Marketing Strategy
• Market Planning
• Project Management
• Product Launch
• Product Marketing
• Leadership
• Marketing Management
• Sales
• Management
• Team Building