Joanne Wakeford
Director, Global Client Engagement and Communictions @Dentons
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WORK HISTORY
Director, Global Client Engagement and Communictions @Dentons
Partnering with leadership and our lawyers to engage clients through thought partnership and training on the issues that matter most—spanning strategy and leadership, personal development, and legal operations. I am particularly passionate about the power of personal branding and its role in building trust, visibility, and authentic engagement. I champion this across the Firm and with clients, helping legal professionals maximize their presence and impact.
EDUCATION
Digital Marketing Institute
Certified Digital Marketing Professional
Southern Alberta Institute of Technology (SAIT)
Certificate, Marketing Management
Legal Lean Sigma Institute LLC
Change Management Certificate
Bold Duck Studio
Lean Six Sigma Yellow Belt
ABOUT JOANNE WAKEFORD
As Director, Global Client Engagement and Communications at Dentons, I lead with a client-first mindset, shaping strategies that elevate the Firm’s brand and deepen client relationships across the globe. I often partner with leadership and our lawyers to engage clients through thought partnership and training on the issues that matter most—spanning strategy and leadership, personal development, and legal operations. I am especially passionate about the power of personal branding and its role in building trust, visibility, and authentic engagement. I champion this across the Firm and with clients, helping legal professionals maximize their presence and impact. With over 20 years’ experience in law firm marketing and business development, and most recent experience leading Dentons In-House Solutions, I have lived and breathed the dynamics of the ongoing disruption of the legal industry and the challenges and opportunities for in-house counsel. I have deep experience with strategic planning, goal setting, team engagement, metrics reporting and the importance of demonstrating the value of your team’s contributions.
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