Joanne Verkuilen

About Joanne Verkuilen

With a combination of marketing and investment banking/private equity experience, I…

Experience

1. Founder Managing Partner

   Middlem Creative

   Feb 2018 — Present · Charlotte, NC, US

   Marketing, branding & business development support for firms active in the M&A middle market.Competing for the next great transaction takes more than just capital. Standing out in a crowded and inefficient middle market is imperative to success.We are ex-bankers and PE fund professionals who turn our passion for branding & marketing into a business. We understand your world, market trends and where a return brand investment ROI can be attained. A smart branding strategy helps to improve deal flow, raise a firm\'s profile with institutional investors and improve marketplace awareness.We help our clients formulate a detailed plan and strategy that align with the overall objectives of the firm, with a constant eye on ROI.We seek to become an extension of your firm by offering a full suite of marketing services. From brand positioning and research to marketing and business development strategies, we do it all using a customized strategy.We offer full suite of services: Brand 360 Research and Design (how do you fit in today\'s market?) Marketing Plans and Initiatives (how can you improve deal origination?) PR Transaction Strategies (how can you improve brand awareness?) Business Development and CRM support, including research and outreachConnect with us and explore options on improving your brand awareness today:

Education

• Babson College

  BS Economics, Economics

  1988 — 1992

Skills

• Executive Management
• Business Planning
• Financial Services
• Corporate Development
• Equity Research
• Financial Modeling
• Leveraged Finance
• Investment Banking
• Asset Management
• Cash Management
• Corporate Finance
• Due Diligence
• Financial Structuring
• Business Development
• Management Consulting
• Business Strategy
• Banking
• Strategic Partnerships
• Strategy
• Negotiation
• Management
• Leadership
• Capital Markets
• Investments
• Market Research
• Mergers & Acquisitions
• Investor Relations
• Entrepreneurship
• Private Equity
• Finance
• Valuation
• Corporate Communications
• Venture Capital
• Marketing
• Portfolio Management
• Mergers
• Competitive Analysis
• Start-Ups