Jo Williams Pgraddipm
Senior Lead, Campaigns, Product & Partner Bt Business @BT Group
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WORK HISTORY
Senior Lead, Campaigns, Product & Partner Bt Business @BT Group
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Postgraduate Diploma, Marketing
The Institute of Direct and Digital Marketing
Cert SocM, Social media, Social Media
Solent University
BA Hons, Journalism
SKILLS
ABOUT JO WILLIAMS PGRADDIPM
I’m a CIM-qualified, degree-educated senior creative marketing specialist with a track record of delivering impact for FTSE 100 companies across both consumer and business markets.What excites me most is the power of storytelling, crafting cross-channel campaigns that don’t just reach audiences, but moves them. I thrive on turning complex propositions into bold, creative narratives that elevate brand reputation and deliver measurable results.I’ve led teams through change, built high-performing cultures, and consistently pushed creative boundaries to unlock new growth. Whether it’s shaping a strategic GTM plan or bringing a brand or product to life across multiple touchpoints, I focus on the blend of creativity and commercial return.Collaboration is at the heart of my approach — inspiring teams, partners, and stakeholders to embrace new ideas, nurture growth mindsets and deliver work that cuts through.For me, marketing isn’t just about a single campaign. It’s about creating moments that matter, building connections that last, and driving commercial outcomes through creativity.
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