Joanne Nicolson
Expert Content Designer @RBC
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WORK HISTORY
Expert Content Designer @RBC
Toronto, ON, CA
Design UX journeys and develop content within the Avion Rewards loyalty spaceKey capabilities include content strategy, content creation, and content research and testing.Create content strategies to support our clients\' needs for information about the Avion Rewards program and what it offers.Facilitate collaborative design activities, ideation sessions and work activities.Articulate the content strategy and collaborate with UX interaction designers and UX visual designers and other product team members.Provide practical direction to the larger team on Avion Rewards style and communications standards, tools, and processes.Act as an advocate for our users, in discussions about the role of content in the interactions we design and how content may affect other aspects of design.Create client-focused textual content that supports design principles and product strategies, including headings, descriptive text, calls to action, hidden or alternative text, metadata, and support content that serves authenticated and public-facing users. Partner with peers to shape or develop non-textual content.Apply the principles of Inclusive Design and accessibility in content design and creation.Collaborate with Legal, Compliance, and Regulatory stakeholders to ensure compliance.Manage the documentation and sharing of content throughout its lifecycle. Work with a designated Design Researcher to facilitate agreement on Testing and Research problems and questions.Partner with the Design Researcher to initiate tests on the effectiveness of specific content strategies and executions.Research content and messaging strategies in the competitive landscape and perform competitive audits related to specific design or business goals.Perform occasional content audits.
EDUCATION
Human Factors International
Certified Usability Analyst, Communications
Human Factors International
Certified Digital Persuasion Analyst, User Experience Engineering
Ryerson University
Diploma, Fashion Merchandising
SKILLS
ABOUT JOANNE NICOLSON
As an Expert Content Designer at RBC, my work focuses on creating user-centered content strategies and designing seamless UX journeys within the Avion Rewards loyalty space. Collaborating with cross-functional teams, I develop and enhance content that aligns with user needs and organizational goals while adhering to style and communication standards. My core competencies include content strategy, UX writing, and content research, ensuring clarity, accessibility, and usability in all deliverables. Passionate about advocating for users, I facilitate collaborative design sessions and contribute to developing intuitive solutions that enhance user interactions and experiences.
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