Joanne Moss

About Joanne Moss

As the Director of Marketing at Standard Electric Supply Co. for over eight years, I…

Experience

1. Director of Marketing

   Standard Electric Supply Co.

   May 2016 — Present

   Develop & maintain a thorough understanding of the company’s markets, competitors, sales cycles & consumer behaviors\\\\n• Develop strategies & plans which identify marketing opportunities & carry out programs for market research & analysis including market segments, trends & competitor analysis\\\\n• Develop & manage marketing activities & strategies with clearly defined objectives, goals, schedules & assignments to implement & achieve targeted opportunities\\\\n• Monitor, analyze, & evaluate customer behavior & supplier activity & feedback to identify market opportunities & new customers for products/services, & identify product/service features needing to be changed to meet customer needs\\\\n• Develop & maintain collaborative relationships with key suppliers to maintain position of company as premier distributor\\\\n• Identify, design & implement marketing strategies for the various supplier lines, encompassing their new products & services identification & selection of target markets\\\\n• Manage customer facing events & public relations efforts\\\\n• Effectively represent the company at various community, business & industry association meetings to promote the company & its interests.\\\\n• Direct & support collection, analysis, & interpretation of market data for short- & long-term market forecasts & reports\\\\n• Develop & manage education offering for company through seminars, webinars, & virtual meetings to include: one on one virtual appointments, virtual social engagements & other creative social interactions to drive new business\\\\n• Lead & coach the Marketing Team, including Marketing Analytics Specialist, Content Marketing Specialist, Marketing Coordinator; manage the day to day activities of the department including but not limited to performance management, goal setting, career development, hiring/firing, etc.\\\\n• Responsible for annual marketing plan & budget, strategy & vision\\\\n• Work closely with the other departments to align sales & marketing strategies\\\\n\\\\n\\\\n\\\\n

Education

• University of California, Berkeley

  Certificate, Marketing

  1994 — 1995

• Texas A&M University

  Bachelor Of Arts, Political Science

  1986 — 1991

Skills

• Sales Process
• Event Planning
• Non-Profits
• Account Management
• Office Management
• Organizing
• Sales Management
• Email Marketing
• Nonprofits
• Product Marketing
• Pricing
• Fundraising
• Training
• B2b
• Negotiation
• Leadership
• Marketing Communications
• Administration
• Business Development
• Recruiting
• Child Advocacy
• Salesforce.com
• New Business Development
• Articulate Presenter
• Direct Sales
• Marketing
• Product Development
• Strategic Planning
• Market Research
• Web Design
• Presenter
• Online Marketing
• Sales Operations
• Marketing Management
• Persuasive Communication
• Crm
• Marketing Strategy
• Website Design
• Sales
• Key Account Management