Joanne Lii
MBA | Brand and product marketing strategist
- Role
- Senior Brand Manager at NOV
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Joanne Lii
With 8+ years of marketing experience in fast-paced, dynamic environments, I am an effective problem-solver who develops and implements integrated strategies with a focus on launching products, positioning brands, and performance campaigns.Brand management | Market trend analysis | Competitor research | Copywriting and storytelling | PR media relations | Digital and direct mail marketing | Cross-functional project management | Content creation | B2B, B2C, and B2B2C sales | Event organization | Message testing | Website optimization | SEO | SEM | Data analysis | Market research | Customer journey
Experience
Senior Brand Manager
Jan 2024 — Present
Supporting Rig Technologies, MISSION, and ARM
Education
NYU Stern School of Business
Master of Business Administration (M.B.A.), Luxury Marketing, Product Management, Strategy
SDA Bocconi
International Study, Luxury Retail & Branding
University of Illinois Urbana-Champaign
Bachelor of Science (B.S.), Bioengineering with a concentration in Computational Biology
Skills
- Communication
- Google Analytics
- Fundraising
- Marketing Strategy
- Beauty Industry
- Social Media
- Management
- Cosmetics
- Matlab
- Leadership
- Luxury Brand Marketing
- Pcr
- Microsoft Word
- Product Marketing
- Research
- Data Analysis
- Photography
- Marketing
- Budgeting
- Coaching and Mentoring
- Advertising
- Linux
- Project Management
- Mandarin
- Customer Service
- Microsoft Office
- Editing
- Indesign
- Analysis
- Teamwork
- Public Speaking
- Community Outreach
- Public Relations
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Problem Solving
- Event Management
- Event Planning
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