Joanne Gaccione
VP, Strategy Content @Sarankco Creative Studio
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WORK HISTORY
VP, Strategy Content @Sarankco Creative Studio
New York, NY, US
Founded in 2007, SARANKCO works with clients big and small to define experiences, develop brands, and create communications that generate awareness, influence behavior, and drive engagement.Our team offers a high level of expertise across both digital and print channels, flexing our process to suit project needs. Together we meet challenges head on, creating innovative solutions with a focus on flawless execution.
EDUCATION
Syracuse University
B.S., Dual Major: Magazine Journalism and English & Textual Studies
New York University
Masters in Publishing, Business + Management concentration
SKILLS
ABOUT JOANNE GACCIONE
I\'m an innovative leader with expertise in brand development, loyalty, and customer engagement. Passionate and results-oriented with strong interpersonal skills, I have extensive experience in brand strategy and building customer loyalty with leading organizations including American Express, Sephora, Morgan Stanley, Radware, UI Path, The Leading Hotels of the World, Hearthside Foods, and the Penn Mutual Life Insurance Company. Expert in brand marketing and communications with a journalism background and full proficiency in using traditional, digital, and social media to build communities that connect, inform, and engage, as well as advance organizations’ goals.Specialties: • Brand Development• Brand Architecture & Naming • Customer Engagement & Customer Journey Mapping • Increasing Member Affiliations & Customer Loyalty • Relationship Building & Management• Strategic Communications• Writing, Editing, and Content Strategy• Budget Management• Luxury Market: gambling, travel, credit cards
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