Joanne Brading
Head of Digital Wallet @Virgin Money
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WORK HISTORY
Head of Digital Wallet @Virgin Money
Reporting to Chief Commercial Officer, accountable for developing the Bank’s Digital Wallet proposition, leading its build, launch and optimising performance. Identifying opportunities to drive growth, income, customer acquisition and loyalty to create sustainable competitive advantage. Provides strategic direction and execution leadership on the development and implementation of a Best In Class Digital payment customer experiences to increase advocacy and drive growth.
EDUCATION
CIM | The Chartered Institute of Marketing
Diploma, Marketing
CIM | The Chartered Institute of Marketing
MBA, Strategic Marketing
Sheffield University
Certificate, Statistics
The Institute of Direct and Digital Marketing
Diploma, Direct Marketing
Lancaster University
Bachelor of Science - BS, Mathematics and Marketing
Market Research Society
Diploma of, Market Research
SKILLS
ABOUT JOANNE BRADING
An accomplished leader, at both senior and executive level, with a record for building…
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