Joanne Anderson

Director Brand Strategy @Albertsons Companies

Driving a transformation of the Albertsons Companies portfolio of brands responsible for the strategy, creative development, and all aspects of omni-channel integrated marketing of our new Brand Platform and its consumer launch. Lead and oversee ACI’s fresh marketing efforts, partnering with merchants and regional teams to market key points of difference in fresh to improve consumer perception, drive great sales, and increase market share for our fresh and made in-store categories. Oversee and manage the ongoing branding of ACI’s 21 retail banners, developing and maintaining Corporate Brand Guides and Banner Style Guides.