Joanne Wang
Staff Data Scientist • Marketing Analytics @ Intuit
- Role
- Staff Data Scientist Marketing Analytics (Crm) at Intuit
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Joanne Wang
Data science leader with 6+ years turning analytics into measurable growth. I specialize in measurement, experimentation, causal inference, and clustering/segmentation across CRM, Organic and Paid Search, landing experiences, and the subscription lifecycle. I partner with Marketing, Product, and Customer Lifecycle teams to align strategy with growth outcomes and operationalize evidence-based decision-making.
Experience
Staff Data Scientist Marketing Analytics (Crm)
Jan 2025 — Present · Mountain View, CA, US
As a Staff Data Scientist leading CRM Measurement at Intuit, I drive the enterprise strategy for how CRM performance is evaluated and acted on. I architect cross-BU frameworks that create a single source of truth for channel impact, enabling executive-level alignment and investment decisions. I pioneered CRM\'s internal using Robyn, built the company’s first cross-BU measurement model, and designed the personalization workstream projected to deliver $5M+ incremental revenue by 2026 — embedding incrementality, accountability, and lift-based decision-making into the operating model.
Education
National Taiwan University
Bachelor of Arts - BA, Library and Information Science (major); Economics (minor)
2014 — 2018
University of Washington
Master of Science - MS, Information Management
2018 — 2020
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