Joanne Martin

Strategic and Creative Client Services Leader - M.S

Role
Group Account Director at PPK
Location
Fort Lauderdale, FL, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Joanne Martin

I believe in building brands by tapping into the brands\' human truth and connecting with consumers. I pride myself on being counted on to achieve the impossible and have a knack for connecting and building genuine relationships.I have over 15 years of brand management/client service experience leading Global brands across traditional, digital and experiential platforms. I like to lead teams and work with energetic creative people. I think strategically, love to solve business problems, build brands and connect them to consumers through experiences, not just ads.In a nutshell, my passion for marketing is coupled with a love for big-picture planning and daily operational management. Category Experience: Automotive, Beer, Cannabis, Cause Marketing, Consumer Packaged Goods, Cruise Lines, Crypto Currencies, Financial Services, Insurance, Non-Profit, Pharmaceutical, Retail, Spirits, Tel-Com, Travel.

Experience

  1. Group Account Director

    PPK

    Jun 2022 — Present

Education

  • Florida State University

    Language Certificate, Italian Language and Culture in Florence, Italy

    2005 — 2005

  • Florida International University

    Master of Science in Global Strategic Communications, Communications

    2008 — 2010

  • Stanford University

    Creative in Business - Creative Insight Journey - Certification

    2016 — 2016

  • Cornell University

    Certificate, Executive Women in Leadership

    2020 — 2020

  • Florida International University

    Bachelor of Arts, Liberal Arts and Psychology

    2002 — 2006

Skills

  • Direct Marketing
  • Digital Media
  • Advertising
  • Outdoor Advertising
  • Media Planning
  • Product Marketing
  • Integrated Marketing
  • Strategic Planning
  • Hispanic Market
  • Simmons
  • Social Media Marketing
  • Brand Development
  • Creative Strategy
  • Media Buying
  • Public Relations
  • Project Management
  • Interactive Marketing
  • Account Management
  • Multicultural
  • Collateral Production
  • Digital Marketing
  • Bilingual Communications
  • Interactive Advertising
  • Event Management
  • Digital Strategy

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