Joanne do

Media Activation Paid Social Coordinator at WPP Media| Digital Marketing, Brand Partnerships, Content Creator

Role
Media Activation Coordinator (Paid Social) at WPP Media
Location
Santa Monica, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Joanne do

I\'m currently working in Paid Social Activation at EssenceMediacom (WPP), supporting…

Experience

  1. Media Activation Coordinator (Paid Social)

    WPP Media

    Nov 2024 — Present · Los Angeles County, CA, US

    Developed strategic social recommendations that informed creative and targeting direction by analyzing client feedback, competitor activity, and platform trends—helping to improve campaign relevance and performance• Launched and optimized paid campaigns across Meta, TikTok, Snapchat, and Reddit—contributing to improved pacing accuracy and on-time delivery across multiple home entertainment titles• Streamlined project management across cross-functional teams by building efficient tracking systems using Excel (PivotTables, VLOOKUP), which reduced reporting time and ensured timely campaign launches• Maintained accuracy in a fast-paced environment by managing shifting priorities and high-volume workflows, minimizing errors, and ensuring consistency across campaigns with tight turnarounds

Education

  • De Anza College

    Associate of Science - AS, Business Administration and Management, General

    2017 — 2021

  • San Francisco State University

    Bachelor of Science - BS, Marketing

  • Year Up United

    Information Technology

  • COOP Careers Fellowship

    Digital Marketing

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Joanne do — Media Activation Coordinator (Paid Social) at WPP Media in Santa Monica, CA, US | Unifers