Joanne Brown

About Joanne Brown

Marketing Communications isn’t about soapbox preaching and hard-selling; it’s about connecting with people on a personal and emotional level. People are looking for your products and services. To move them, let them know you are the thought-leader in your category and your story is the one they need and want. Good stories create customer experiences that makes people feel good.The best content tells these stories and lets customers know you understand them and what they need. Storytelling has always been my favorite part of Mar Comm. It was what I did in every position I’ve ever held, in every field. The dissemination of these stories varies in format and media; name them what you will. It is the story that is most important. Your story is your brand. Make your brand stand out and lead the pack.

Experience

1. Manager of Marketing and Communications

   Caffè Lena

   Jun 2024 — Present · Saratoga Springs, NY, US

Education

• Columbia University

  BA, Creative Writing, Art History and Medieval & Renaissance Studies

  1981 — 1984

Skills

• Speech Writing
• Strategic Planning
• Creative Writing
• Media Trained
• Email Marketing
• Public Relations
• Internal Communications
• Musicians
• Emerging Artists
• Social Skills
• Project Management
• Best Practices
• Corporate Social Responsibility
• Newsletters
• Project Planning
• Music
• Spanish
• Entertainment
• Brand Implementation
• Twitter
• Social Media Marketing
• Press Releases
• Promotions
• Corporate Identity
• News Writing
• Entrepreneurship
• Corporate Branding
• Marketing Communications
• Facebook
• Music Videos
• Program Development
• Online Journalism
• Online Reputation Management
• Publishing
• Music Industry
• Trade Media Relations
• Tactical Planning
• Brand Management
• Presentations
• Marketing Strategy