Joanne Beeckman

About Joanne Beeckman

Operations is the engine of sustainable growth—and I love building it. With verve and a hands-on mindset, I design systems that turn friction into flow and give leaders the clarity to scale with confidence.I’ve spent my career transforming complexity into clarity—sharpening financial visibility, optimizing resourcing, and aligning cross-functional teams so strategy and execution move in sync.An MBA, PMP, and FP & A certified, I bridge operational rigor with creative problem-solving to build businesses that are both efficient and enduring. Whether scaling digital consultancies or leading organizational transformation, I bring the same focus: make growth measurable, sustainable, and deeply human.

Experience

1. Director of Operations

   Redvan

   Aug 2024 — Present

   Key Achievements- Streamlined invoicing and collections—cutting turnaround time by 70% and reducing aged receivables by 50%- Conducted a systems audit, reducing annual spend by $25K through tech stack optimization- Introduced structured approval workflows for AP and AR, strengthening financial oversight- Established a standardized expense policy to improve budget control and consistency- Led enterprise-wide transition to Productive.io, consolidating tools, enhancing reporting, and increasing efficiency- Led enterprise-wide transition from Salesforce CRM to Hubspot, consolidating tools and increasing efficiency- Redesigned SOW templates, improving clarity, consistency, and client alignment- Strengthened sales ops processes, enhancing team responsiveness and customer experience.Key Responsibilities- Report directly to the Red Van Partners, providing strategic counsel and executive-level reporting to guide organizational planning and decision-making- Lead company-wide operations across sales, finance, HR, and internal systems to ensure alignment with strategic growth objectives- Manage sales operations, including pipeline management, contract development, and negotiation- Oversee financial operations, including accounts receivable, accounts payable, and reporting, while partnering with external financial advisors to ensure accuracy and compliance- Direct HR department, responsible for core HR operations, employee engagement, mentorship, and recognition programs- Chair the Resourcing Working Group, guiding staffing strategy, capacity planning, and cross-functional coordination- Lead the Cross-Functional Initiatives Team (CFIT), executing strategic projects, streamlining communication, and aligning processes across teams- Serve on the Information Security Council; manage rollout of policies and compliance procedures- Drive internal initiatives to modernize workflows, optimize systems, and enhance organizational effectiveness.

Education

• Grand Valley State University

  Masters, Business Administration

  2004 — 2008

• Grand Valley State University

  Bachelor's Degree, Hospitality and Tourism Management

  2001 — 2004