Jo-Ann Downey

About Jo-Ann Downey

Partner Marketing | Partner Programs | Strategic Communications | Strong Business AcumenWhat am I the most proud of? My recommendations from Marketing & Partner leaders and those I have had the privilege to manage. Marketing professional who develops, implements, and leads growth marketing programs and projects. Typical objectives include partner and customer acquisition, sales growth, and market expansion. Drives programs from concept, to and including launch, and then ongoing management by utilizing resources effectively.As a resourceful and creative Partner and Program leader, I build and optimize partner programs, launch products, create messaging and content, develop partner and sales assets (enablement), manage partner on-boarding, develop & implement campaigns, and serve as day-to-day point person for internal stakeholders & partners.Skilled at influencing, collaborating, and communicating with national and global cross-functional teams including sales, corporate marketing, product, brand, campaign, legal & operations. Team player with a bias for action, creative problem solving, and contingency thinking for those just-in-case situations. Highly collaborative, strong interpersonal skills & \"roll up your sleeves\" approach.B2B & B2C IT industry hardware, software, and SaaS/Cloud experience for top tier brands.DEMAND GENERATION - Programs & Campaigns - Research, Design & Delivery, Launches, Ongoing Development & Management | Strategy, Tactics & Execution | Programs from the Ground Up or Optimizing Existing Programs | Global Partnerships & Alliances - entire Ecosystem or Account-Based | Deep Experience with High-Volume Strategies & TacticsSALES & PARTNER ASSETS | ENABLEMENT- Creating Tools to help others be Successful | Partner and Sales Content Creation & Management including Portals and other Content Management Frameworks | Value Proposition Development | Event Management | Partner & Sales CommunicationsCOMMUNICATIONS & BRANDING - Corporate & Partner Communications | Partner Brand Guidelines | Value-Prop Development | Co-Marketing Campaigns | Content Framework, Curation, Creation & Delivery | Digital Marketing | Creation & Leveraging of Effective Messaging | Websites/Portals/Landing Pages/E-Mails | Creative JudgementBUDGET & AGENCY MANAGEMENT- Partner Investments, Budgeting, MDF, P&L Development and Management | PR, Ad Agency & Vendor ManagementOTHER - Data-Based & Experience Driven Approach | Creative Thinker & Problem Solver | Tech Software Proficient including Workfront and Hootsuite | Excellent Written/Oral Communications

Experience

1. Senior Partner Marketing Strategist - Alliance Partners and Esri Partner Network

   Esri

   Nov 2020 — Present · Los Angeles, CA, US

   Responsible for the creation and execution of partner marketing programs including value proposition development, communications (original content author), design direction and approval, partner enablement, webinars, campaigns, press releases, co-marketing, social strategy and content, and co-leader for partner microsite redesign and updates on Esri.com.Esri, the global market leader ($1.7B) in geographic information system (GIS) software, location intelligence, and mapping helps customers unlock the full potential of data to improve operational and business results.

Education

• University of Massachusetts Amherst

  Bachelor of Business Administration - BBA, Marketing

Skills

• P&L Management
• Strategy
• Channel
• Partner Management
• Multi-Channel Marketing
• Saas
• Integrated Marketing
• Storage
• Marketing
• Management
• Sales Enablement
• Channel Partners
• Software as a Service (Saas)
• Business Development
• Demand Generation
• Change Management
• Marketing Communications
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Process Improvement
• Go-to-Market Strategy
• Lead Generation
• Product Marketing
• Sales Operations
• Program Management
• Business Alliances
• Sales
• Leadership
• Cloud Computing
• Product Management
• Analytics
• Channel Strategy
• Strategic Partnerships