Joanna Weber
Senior Ux Researcher @The Adaptavist Group
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WORK HISTORY
Senior Ux Researcher @The Adaptavist Group
First embedded researcher for Adaptavist\'s flagship ScriptRunner product suite:• Initiating and leading research strategy for the whole ScriptRunner business unit, aligning business unit and Group UXR strategies which contributed to 13% increase in revenue in 2024• Pitching and delivering overarching customer journey-mapping programmes, spanning the full value stream of products and services across the whole business• Developing and delivering a programme of high stakes global discovery research projects to guide product development, marketing communications, training support and market positioning for both Jira and Confluence apps• Raising the maturity of research in ScriptRunner via strategic research and cross-product studies. Methods include depth interviews, surveys, mini-focus groups, moderated and unmoderated usability tests, heuristic evaluation, in-app analytics, unbundling maps, guerilla interviews, diary studies and rapid prototype testing• Planning and delivering internal training courses and supporting materials for integration of Human-Centred Design into Agile sprints. Mentoring and training new starters.Impact includes:• Journey mapping research resulted in redesign of marketing collateral for whole portfolio, including website• ScriptRunner for Jira Cloud achieved 22% growth from implementing strategic recommendations on features, documentation and marketing materials• Enhanced Search feature development and UI updates leading to 64% revenue growth• ScriptRunner for Confluence customer journey mapping resulted in overarching cross-BU service design review, substantial user interface (UI) revisions, and identification of untapped market segments• ScriptRunner Connect: comprehensive research programme with full UI redesign and product relaunch, with immediate gains in customer acquisition and retention.
EDUCATION
Cambridge Marketing College
Professional Certificate in Marketing
Cambridge Marketing College
Diploma in Professional Marketing (Driving Innovation)
Chartered Management Institute
Level 7 Senior Leader Apprenticeship
SKILLS
ABOUT JOANNA WEBER
Over 90% of new products fail, most commonly due to \"no market need\". I can help you figure out - properly - what your customers will need, now and in future. I combine experience in strategy, research and product/project management to offer a whole-system approach to your customer experience.
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