Joanna Sutter

About Joanna Sutter

I started my marketing and communications career helping retailers and financial institutions design and market their payment and loyalty solutions. Later, I launched a small business supporting fitness and nutrition brands with public relations and digital marketing. That mix of technology, finance, healthcare and communications shaped how I see patterns, ask better questions and help leaders find clarity faster.Today in the credit union and fintech space, I work with senior leaders to understand market shifts, guide product direction and strengthen client experience. My focus is strategic clarity, differentiated positioning and alignment that helps teams think long term. I’m known for clear judgment, deep listening and the ability to turn complexity into perspective that moves organizations forward.What I Bring to the Table• I translate market insight into sharp product and service positioning that strengthens competitive advantage• I bring depth in marketing and product marketing with a track record of building messaging, go‑to‑market strategy and content systems that accelerate adoption• I operate as a trusted advisor to executives with clear thinking, sound judgment and the ability to align stakeholders quickly• I turn complex inputs into focused narratives and actionable plans that help teams execute with confidence• I draw on cross‑industry experience to spot patterns, unlock opportunities and solve challenges with precision and creativityNo matter the size or mission of the business, I care about helping brands grow through a deep understanding of their products, their competition and their end users.Specialties: Marketing Strategy, Product Marketing, Customer Acquisition, Customer Retention and Loyalty Programs, Digital Marketing, Email Marketing (including Email Marketing Automation solutions like Pardot), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Direct Marketing, Direct Mail, B2C and B2B Marketing.

Experience

1. Contact Center Industry Strategist

   Velera

   Feb 2025 — Present · Knoxville, TN, US

Education

• University of Central Missouri

  Bachelor of Science, Public Relations

Skills

• Feature Writing
• Sem
• Market Planning
• Public Relations
• Marketing Strategy
• Strategy
• Email Marketing
• Online Marketing
• Wellness Initiatives
• Advertising
• Product Development
• Search Engine Optimization (SEO)
• Social Media Marketing
• Blogging
• Wellness
• Business-to-Business (B2b)
• Account Management
• Feature Articles
• B2b
• Direct Marketing
• Corporate Branding
• New Business Development
• Integrated Marketing
• New Media
• Healthcare Marketing
• SEO
• Sales Operations
• Product Marketing
• Marketing Communications
• Business Development
• Digital Marketing
• Social Media
• Marketing
• Start-Ups
• Creative Direction
• Leadership