Joanna Sproule

Senior Marketing Lead 21cc Group, Gc Live, Rogue City Productions, Funktioncreep & Limitless Dmc @21CC Group Ltd

Recently appointed to lead marketing strategy and brand development across five distinct businesses within 21CC Group, spanning live events, creative production, pyrotechnics, and destination management.Reporting into the senior leadership team, I am solely responsible for shaping the Group’s multi-brand marketing function, directing strategy, messaging, and performance across all customer-facing touchpoints. From brand positioning and audience growth to content planning, partnerships and campaign execution, I lead a unified vision that drives commercial outcomes and long-term brand equity.Key focus areas- Defining and embedding brand frameworks across a diverse portfolio of experience-led businesses- Developing and delivering multi-channel marketing strategies that balance creative ambition with measurable ROI- Leading creative direction and ensuring consistency of voice, identity and storytelling across all platforms- Representing the Group at senior level with clients, partners and external stakeholders