Joanna Spanton

Client Experience & Growth Leader | SaaS & CCaaS Specialist | Simplifying Complexity for Scalable Impact

Role
Founder at Definitely Not A Cult - Tech
Location
Tempe, AZ, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Joanna Spanton

I am a client experience and success strategist who loves turning complex, messy processes into seamless, human centered journeys. For the past decade I have helped fast growing companies design support systems that build trust, keep clients engaged, and scale without losing the personal touch.I have led product driven improvements, optimized onboarding and service workflows, and automated back end processes across SaaS and CCaaS ecosystems. At Nextiva, I became the go to resource for contact center solutions and technical sales enablement, building trainings, leading discovery, and coaching teams to confidently close multi stakeholder deals. Earlier in my career, I worked with startups and enterprise organizations to create onboarding experiences that reduced friction and aligned internal systems with customer and revenue goals.Through my consultancy, Definitely Not a Cult – Tech, I now help founders and operations leaders modernize their tech stack, automate service processes, and scale smarter. Along the way I discovered how much I enjoy the creative side too, including building websites, shaping brands, and designing visual identities that support a great client experience.I am looking for my next opportunity to shape and scale client experience for a mission driven team, creating systems and touchpoints that feel seamless, supportive, and impactful.

Experience

  1. Founder

    Definitely Not A Cult - Tech

    Mar 2025 — Present · Tempe, AZ, US

    Whether you\'re scaling or starting, if things feel messy—you’re in the right place. I help businesses untangle internal chaos, automate what’s draining your team, and build systems that actually work. Whether you’re a fast-moving startup trying to set the right foundation or an established org buried in broken workflows, I’ll help you create structure without killing your soul.My secret sauce? Functional transformation that puts humans first—because happy teams do better work.

Skills

  • Photographic Memory
  • Mentoring
  • Social Media Marketing
  • Microsoft Excel
  • Training & Development
  • Customer Engagement
  • Marketing
  • Salesforce.com
  • Call Centers
  • Organization Skills
  • Account Management
  • Exceeding Quotas
  • Cold Calling
  • Marketing Strategy
  • Customer Acquisition
  • Problem Solving
  • Maintaining Professional Relationships
  • Sales Operations
  • Icoms
  • Customer Service
  • Direct Sales
  • Thrive in a Fast-Paced Environment
  • Overcome Objections
  • Microsoft Office
  • Sales
  • Customer Experience
  • Leadership
  • Sales Process
  • Customer Satisfaction
  • Training
  • New Business Development
  • Telecommunications

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