Joanna Wallace
VP of Paid Creative @birddogs | Ex HexClad | Ex TubeScience
- Role
- VP of Paid Creative at Birddogs
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Joanna Wallace
I am a paid media advertising expert with nearly a decade of brand and agency experience in DTC performance creative. I specialize in building and leading paid media teams with up to $3.5M monthly spend, scaling campaigns internationally, launching new products, scripting and producing top performing statics and videos, and developing humor-driven ads. At HexClad, I established the in-house paid media creative department, replacing five agencies and increasing Meta revenue by 44% and YouTube revenue by 293% YOY. At agencies, I\'ve helped scale brands like Thrive, Dr. Squatch, Dollar Shave Club, FabFitFun and Vuori, and also offer consulting on creative strategy and team development for brands and agencies. Currently, I’m partnering with fast-growing brands to sharpen their creative strategy and build out the teams they need to scale. J•••••@creativerxconsulting.com
Experience
VP of Paid Creative
Sep 2025 — Present
Education
The Second City
Conservatory Graduate, Improvisation and Sketch Comedy
2012 — 2015
Columbia University
BA, History, Creative Writing
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