Joanna Rothenberg
Strategic Communicator | Internal & Employee Communications | Culture & Engagement Storytelling
- Role
- Internal Communication Specialist at Beacon Pointe
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Joanna Rothenberg
I\'m a strategic communicator with 8+ years of experience crafting compelling narratives across Fortune 500 and consumer brands. After leading social media engagement and employer brand efforts, I discovered my true passion lies in employee and internal communications—where storytelling directly shapes culture, connection, and change.At United Airlines, I helped redesign the Employee Value Proposition and ghostwrote executive blogs spotlighting DEI initiatives. At The Cheesecake Factory, I led a full EVP and careers site refresh to reflect our culture authentically to both internal and external audiences. Internal storytelling isn’t just communication, it’s how culture and trust are built from the inside out.I\'m now seeking opportunities to apply my strengths in content strategy, cross-functional collaboration, and culture storytelling to a dedicated internal communications or employee engagement role. I bring a proven ability to connect with diverse audiences and thrive in fast-paced, evolving environments where thoughtful communication drives impact.If you’re building a more informed, engaged, and inspired employee experience, let\'s connect!
Experience
Internal Communication Specialist
Apr 2026 — Present · CA, US
Education
University of Illinois Urbana-Champaign
Bachelor of Arts (B.A.), Political Science, Communication
2009 — 2013
Skills
- Copy Typing
- Public Relations
- Microsoft Office
- Facebook Marketing
- Dreamweaver
- Basic Video Editing
- American Sign Language
- Social Media
- Editing
- Microsoft Word
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Legislative Research
- News Writing
- Chicago Manual
- Networking
- Writing
- Customer Service
- Press Releases
- Political Communication
- Indesign
- Creative Writing
- Ap Style
- Campaigns
- Photoshop
- Bill Tracking
- Blogging
- Issue Research
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