Joanna Kasprzycka-Rosikon

About Joanna Kasprzycka-Rosikon

I’m a results-driven leader specializing in digital innovation and transformation with over 20 years of experience in customer and employee engagement, technology and most recently in the AI space. I joined EY in 2016, following the acquisition of my startup, which I co-founded to pioneer crowdsourcing as a powerful strategy for collective intelligence and community engagement. With the ambition to scale this new capability added to EY’s suite of services, I’ve taken on diverse roles across business, technology, and people agendas at EY, all with the aim of embedding strategic, AI-powered services that drive change and connection across distributed networks. My work enables our clients globally to solve complex challenges and achieve sustainable change through targeted, innovative solutions.Over the past years at EY—having extended my role starting in Poland, then EMEIA, and most recently the US—I have worked with CMOs, CIOs, CTOs, and government leaders globally. I have helped reimagine their challenges across various domains by harnessing the power of collective intelligence, open innovation, and co-creation (leveraging EY-owned, alliance, and third-party tech), including- Established innovation at a leading bank in Europe by implementing strategic innovation techniques and deploying an open innovation platform- Transformed customer service for a leading global retailer by reducing service and support costs through a self-service, community-led approach- Drove successful change experiences by engaging employees in actively co-creating the transformation journey for sustainable impact for multiple clients- Established a digital studio comprising 50k creatives to produce authentic user-generated content at scale, amplifying marketing efforts for a leading FMCG client- Led the deployment of GenAI agents for a leading software company to increase efficiency, accuracy, and speed of activities driven by their transformation program- Collaboratively co-created a future vision with the market for a leading insurance and reinsurance institution.In the past, I held leadership roles at the intersection of marketing and technology, heading brand and product marketing efforts for AOL in EMEIA and acting as the product owner of a tech-enabled solution at DHL in the UK.With a strong appetite for new challenges and a natural curiosity about emerging trends, I co-founded several ventures, obtained VC funding, established strategic partnerships, transitioned through acquisition, and successfully scaled globally at a leading consulting firm, EY.

Experience

1. Ey People Experience Transformation Co-creation & Collaboration

   EY

   Jul 2020 — Present

   I joined EY in 2016 following the acquisition of MillionYou and transitioned into Digital Strategy & Transformation team. I’m working with our global clients and teams across EY, on the design, sales, and delivery of transformation projects by using my expertise in harnessing the potential of distributed networks to capture thoughts, experiences, insights and ideas at scale, drive community engagement and innovation throughout the program delivery, powered by platforms.

Education

• WU (Vienna University of Economics and Business)

  MA in Economics, International Relations, Marketing

  2002 — 2004

• Uniwersytet SWPS

  School of Form / Postgraduate, Interior Design

  2016 — 2017

• CIM | The Chartered Institute of Marketing

  Professional Diploma, Marketing

  2006 — 2008

• SGH Warsaw School of Economics

  Masters of Economics, Economics, International Relations, Marketing & Logistics Management

  2000 — 2006