Joanna Rosas

About Joanna Rosas

I\'m a focused, driven, and resourceful Brand Manager that strives to develop data-driven marketing actions that generate long-term impact and model future consumer behavior. I work best in fast-paced environments and love a challenge! Over 7 years of experience in Consumer Packaged Goods industries such as Culinary, Personal Care, and Beauty; with a deep knowledge of upcoming Latin American markets. Master’s degree in Integrated Marketing Communications focusing on Data Analytics and Brand Management from Northwestern University.Bilingual: Fluent in Spanish and EnglishTechnical Skills: Knowledge of languages R and SQL. Tableau, R Studio, LIWC, Radiant, Brandwatch, Gephi.

Experience

1. Associate Brand Manager

   Unilever

   Mar 2024 — Present · NY, US

   Focused on Demand Creation for the Knorr Brand, including all the products in the portfolio: Meal Makers Rice & Pasta, Cups, Bouillon, and Soups-Executed the summer campaign “Summer-licious” for our Bouillon business, including mid and lower funnel executions, leading to double digit unit growth and impactful share results-Led the holiday campaign “Effort is Everything” for our Bouillon and Sides business, including a through-the-funnel execution that drove double digit impact in dollar sales for the business-Responsible for all national in-store assets, national seasonal campaigns, budget controlling, and agency management.

Education

• Harvard Business School Online

  CORe - Credential of Readiness, Business Administration and Management, General

• Northwestern University

  Master of Science - MS, Integrated Marketing Communications (STEM)

• Wharton Online

  Business Analytics Specialization, Business Analytics

• Pontificia Universidad Católica Madre y Maestra

  Bachelor's degree, Marketing