Joanna M.
Group Strategy Director at Critical Mass
- Role
- Group Strategy Director at Critical Mass
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Joanna M.
I\'m an experienced brand strategist with a diverse agency background and a drive to create deeper, more empathetic connections between brands and people. My favorite recent work has been using my skills as a brand strategist to help athlete influencers for Peloton and Under Armour define and activate their personal brands.I\'m a strategist because-I love brands and want to help the good ones grow-I am innately driven to spot trends and patterns in people and culture-I love meeting and telling the stories of real people, especially the quirky ones-And, I love the power of a simple insight that unleashes creativity in a way you can\'t predict.Specialties: Personal/Influencer Brand Strategy, Brand Strategy, Creative Strategy, Consumer Insights, Trend-watching, Market Research
Experience
Group Strategy Director
Jul 2025 — Present · Seattle, WA, US
Education
Pacific Lutheran University
BA, Communication
Skills
- Experian Simmons
- Comscore
- Competitive Analysis
- Marketing Strategy
- Mri
- Emerging Trends
- Branding
- Future Trends
- Storytelling
- Digital Strategy
- Digital
- Brand Strategy
- Marketing
- Trend Research
- Account Planning
- Mobile Marketing
- Client Presentations
- Search Advertising
- Interactive Marketing
- Media Briefs
- Branding & Identity
- Media Strategy
- Digital Marketing
- Social Media Strategy
- Radio Advertising
- Online Advertising
- Display Advertising
- Creative Briefs
- Market Research
- Consumer Insight Generation
- Creative Strategy
- Trend Forecasting
- Nielsen
- Digital Trendwatching
- Go-to-Market Strategy
- Media
- Identifying Trends
- Mintel
- Brand Awareness
- Mobile Advertising
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