Joanna Lord

About Joanna Lord

Results-driven global marketing executive with 20+ years of experience building category-leading brands, with deep passion and expertise in health, wellness, and e-commerce. A tech advocate, I specialize in driving sustainable growth and innovation through strategic marketing, brand positioning, and data-driven decision-making. I’ve led high-performing teams that deliver measurable business results and foster a culture of creativity, collaboration, and excellence. My leadership has shaped transformative, consumer-centric brands that not only lead their industries but redefine them. As a mentor, educator, and startup advisor, I share my expertise with the next generation of innovators through programs like Techstars, NEXT, UpGlobal, and Reforge. My experience extends beyond marketing strategy to include operations, product innovation, and growth optimization. With a track record of scaling companies and creating brands that resonate deeply with their audiences, I have a deep belief and calling to build beautiful things that leave a lasting impact on the world and connect us in remarkable ways. HIGHLIGHTS: IMPACT: Led marketing strategy for industry-leading health, wellness, and e-commerce companies, most recently driving revenue to hundreds of millions, sustaining strong profitability, and achieving a $3B+ valuation. BRAND LEADERSHIP: Built and scaled brands recognized for innovation and cultural relevance that inspire. GROWTH: Created data-driven strategies that reduced customer acquisition costs by 30% and increased lifetime value by 40%. LEADERSHIP: Cultivated a growth mindset across global teams, fostering a culture of agility and continuous improvement. AI LEADERSHIP: Passionate about integrating AI and tech to drive efficiency, automation, and personalized experiences. AREAS OF EXPERTISE: BRAND LEADERSHIP: Building iconic, category-leading brands that resonate with global audiences and create long-term brand equity. GROWTH MARKETING & STRATEGY: Unlocking exponential growth through data-driven insights, AI-powered automation, and customer-centric strategies. EXECUTIVE LEADERSHIP: Shaping culture and inspiring innovation by fostering high-performing, cross-functional teams. HEALTH, WELLNESS & E-COMMERCE: Leading brands at the intersection of health, wellness, and digital transformation. MARKETING INNOVATION: Leveraging the latest in marketing technology, AI, and analytics to drive business performance and customer engagement. I am passionate about building beautiful, impactful brands that leave a legacy and drive positive change.

Experience

1. Fractional CMO

   Maven Clinic

   Jan 2026 — Present

   Executive partner across brand, growth, and go-to-market.

Education

• Pepperdine University

  M.A.

  2004 — 2007

• Saint Michael's College

  B.A.

  2000 — 2004

Skills

• Conversion Optimization
• Google Adwords
• Strategic Partnerships
• Sem
• Display Advertising
• Engaging Speaker
• Public Speaking
• Retargeting
• Analytics
• User Experience
• Content Strategy
• Marketing Strategy
• Mobile Marketing
• Ppc
• Strategy
• E-Commerce
• Email Marketing
• Online Marketing
• Presenter
• Organic Search
• Keyword Research
• Affiliate Marketing
• Social Media Marketing
• Online Advertising
• Landing Page Optimization
• Competitive Marketing Strategies
• Blogging
• Web Marketing
• Content Marketing
• Google Analytics
• Community Management
• Search Advertising
• Facebook Marketing
• Digital Strategy
• Google Webmaster Tools
• Web Analytics
• Paid Search Strategy
• SEO
• CRO
• Product Marketing