Joanna Lampros Johnson
Account Executive @Spectrum Reach
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WORK HISTORY
Account Executive @Spectrum Reach
Raleigh-Durham-Chapel Hill, NC, US
I partner with businesses and organizations to develop and execute strategic media campaigns across TV, Streaming, and Digital platforms. At Spectrum Reach, I help clients connect with their ideal audiences through data-driven targeting, premium inventory, and custom creative — all backed by industry-leading brand safety and performance tools.Powered by best-in-class data and a full-service approach, I help brands grow with confidence — locally, regionally, and nationally.
EDUCATION
Toccoa Falls College
Bachelor's in Vocal Performance, Voice and Opera
University of North Carolina at Greensboro
Bachelor of Music Education, Vocal Performance
SKILLS
ABOUT JOANNA LAMPROS JOHNSON
I\'ve spent my career helping brands show up — clearly, strategically, and in the moments that matter.As a media and marketing strategist, I’ve led high-performing teams, developed multi-platform campaigns, and helped clients connect with audiences across screens and sectors. From television and online video to OTT, streaming and the full multiscreen universe, I’ve grown with the industry — and had the opportunity to evangelize its evolution.For the past 15+ years, I’ve been deeply immersed in digital transformation — not just adapting to it, but leading conversations around how we leverage data, creative, and platform diversity to drive real results. My strength is in translating complexity into clarity — creating marketing that works across the full journey.Today at Spectrum Reach, I bring that experience into a role that blends best-in-class data, storytelling, and scale. I work with brands to help them land their message — in the right place, at the right time, and in a way that truly connects.I’ve also had the privilege to work in the mental health and recovery field, where my outreach and communication background supported teams doing deeply meaningful work. That experience reinforced what I already believed: Marketing, at its best, is a form of service.Because the right strategy doesn’t just move the needle — it moves people.
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