Joanna Garrick
Global Eyewear Brand Builder & Marketing Strategist
- Role
- Brand Marketing Manager at Marchon Eyewear
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joanna Garrick
Joanna Garrick is a seasoned Brand Marketing Manager with deep expertise in shaping and scaling global designer eyewear brands. With an MBA in Marketing and more than a decade of experience across brand strategy, product management, consumer marketing, and retail analytics, she brings a uniquely holistic understanding of how brands win—from concept to marketplace.At Marchon/Altair Eyewear, Joanna leads the development and execution of global brand strategies that elevate awareness, strengthen consumer engagement, and drive commercial results across premium and licensed eyewear collections. She oversees multiple global product launches each year, manages long-range marketing plans with full P&L accountability, and partners closely with sales, key accounts, and creative teams to ensure cohesive, high-impact go-to-market execution.Her earlier roles in retail solutions, product line management, and event strategy refined her strengths in marketing analytics, competitive analysis, trade marketing, and cross-functional orchestration—skills that allow her to bridge creative storytelling with data-backed insights. Prior to her work in eyewear, Joanna sharpened her strategic and analytical foundation at HBO Home Entertainment, supporting product strategy, pricing, consumer marketing, and retail initiatives for major entertainment releases.Joanna is recognized for her collaborative leadership, strong visual sensibility, and ability to translate consumer behavior into actionable brand direction. She has earned multiple industry awards, including the Silver Vision Award and the Million Dollar Attitude Award for her impact at Marchon.Her technical toolkit spans Adobe Creative Suite, SAP, Oracle, Business Objects, AI tools, and a range of marketing and analytics platforms—empowering her to operate at the intersection of creativity, insight, and operational excellence.Today, Joanna leverages her global perspective and category expertise to build brand systems, launch products, and craft marketing programs that resonate across diverse markets. She thrives in fast-moving environments and brings a sharp strategic lens to agencies and organizations looking to develop distinctive, modern, consumer-obsessed brands.
Experience
Brand Marketing Manager
Dec 2019 — Present · New York, NY, US
Responsible for the development and execution of brand strategies that elevate market presence, drive consumer engagement and support global sales across premium and designer eyewear collections• Management of 7 global product launches per year—includes managing all stages of the brand and product cycle for licensed brands• Led development and execution of 5-year marketing plan, including full P&L ownership• Partner closely with Key Accounts and Sales leadership to showcase priority brands to clients during major trade shows and market weeks
Education
Baruch College
Master of Business Administration (M.B.A.)
2008 — 2010
CUNY York College
Bachelor of Science (B.S.)
2000 — 2004
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