Joanna Reagan Ewing
Senior Vice President, Creative Marketing, Global Brands @Abercrombie & Fitch Co.
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WORK HISTORY
Senior Vice President, Creative Marketing, Global Brands @Abercrombie & Fitch Co.
Los Angeles, CA, US
Responsible for total creative strategy, direction, marketing and execution for global Abercrombie & Fitch, Hollister, and abercrombie kids brands.
EDUCATION
Parsons School of Design - The New School
Fashion/Apparel Design
SKILLS
ABOUT JOANNA REAGAN EWING
Hi! I’m an award-winning SVP Creative Director here to build big projects, team magic, and brand love.• Global brand leader of creative and marketing teams (100+ associates)• 15 years of experience in branding, imagery, media, activations, and campaigns• Marketing innovator responsible for $5b in annual revenue • Driven by data, social, and consumer insightsMy passion goes to businesses that want to do transformative work, and that is why I chose to join Abercrombie & Fitch. As SVP of Creative Marketing, I lead a diverse team of talented individuals responsible for reviving the 130-year-old brand’s global identity and creative marketing for today\'s customers.Before joining A&F in 2018, I served as Global Chief Executive Creative Director for Urban Outfitters, leading global marketing, creative, and brand partnerships for the specialty lifestyle retailer. Prior to UO, I acted as Creative Director for Nasty Gal, the female entrepreneur-led fashion startup brand. I began my career in the fitting room of Urban Outfitters and am dedicated to bringing about a world where each customer feels a sense of belonging, rather than fitting in.
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