Joanna A.

About Joanna A.

While most can call themselves \"right-brained\" or \"left-brained,\" my work and life…

Experience

1. Brand Marketing Manager, Solutions & Services Group

   Lenovo

   Sep 2022 — Present · Morrisville, NC, US

   Led the development of our SSG (Solutions & Services Group) messaging framework• Led creation of our new offering naming process for the SSG team and collaborated on 50+ new names• Led the development of \"The SSG Experience,\" a first of its kind internal, global education program that educated Lenovo employees on our capabilities in the solutions and IT services space. The event series saw almost 2,800 unique registrations internally and several watch parties in our offices around the world.• Created and managed the SSG Brand Resource Guide, a resource for SSG team members around the world. This 90 pg. interactive guide includes corporate brand guidelines for Lenovo, as well as additional SSG specific guidance that includes our naming process, messaging guidance, and a library of resources to support our marketing teams.• Owned brand governance for the SSG team, connecting with the corporate brand team as needed and ensuring that our sales enablement teams marketed our offerings consistently across our 120+ offering portfolio. • Led and project managed the first activation of the Lenovo Tech World event series in Hong Kong. This event saw 50% more attendance than expected, with 450 IT professionals from across the Hong Kong area joining us.• Conducted agency trainings on our brand guidelines• Led creation of several videos, include the \"Red Couch Conversations\" video series and our SSG videoRecognition: SSG Business Group Team Excellence Award for the SSG ExperienceSSG Marketing Team Excellence Award for Hong Kong Tech World

Education

• KEDGE Business School

  Business, French

  2014 — 2014

• Western Sydney University

  Marketing, International Business

  2014 — 2015

• University of North Carolina Wilmington

  Bachelors, Marketing

  2012 — 2015

Skills

• Conflict Management
• Adobe Creative Suite
• English
• Teamwork
• Marketing
• Resolving Conflicts
• Photoshop
• Microsoft Publisher
• Community Development
• Outlook
• Research
• Microsoft Excel
• Logo Design
• Microsoft Office
• Communication
• Powerpoint
• Event Planning
• Microsoft Access
• Access
• Critical Thinking
• Customer Service
• Social Networking
• Facebook
• Indesign
• Graphic Design
• Event Management
• Babysitting
• Microsoft Word
• Public Speaking
• Windows
• Social Media Marketing
• People Skills
• Leadership
• Time Management
• Social Media
• Google Adwords
• Marketing Communications
• Organization