Joanna Leung
- Role
- Manager, Yield Operations at Walmart Connect
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Joanna Leung
Experienced Ad Ops professional with over a decade of experience in digital media.
Experience
Manager, Yield Operations
Nov 2020 — Present
Own inventory management including forecasting and monitoring inventory for categories and advertisers.* Leverage campaign performance data to analyze and identify new ways to maximize ad revenue and provide actionable recommendations to Sales teams to hit goals.* Lead advertiser trends, performance, and action-oriented metric reviews with internal teams (revenue, impressions, clicks by Advertiser/campaigns).* Work with Sales and Sales Ops to identify potential areas of opportunities and risks with contracts and connect those with financial impact.* Own the enforcement of policies and processes related to makegoods, pricing, and discounts.* Work with Sales Ops and Sales to define the process in managing premium inventory bookings while working with Tools teams to build automated solutions.* Work with the Analytics and Tools teams to build operational and revenue models that show the impact of the Yield Ops strategies.* Provide input to Ad Ops on campaign pacing and optimization.Recipient of the 2021 Q2 Super Hero Award
Skills
- Digital Media
- Social Media
- Editing
- Training
- Competitive Analysis
- Powerpoint
- Social Media Marketing
- Marketing
- Sales
- Event Management
- Public Relations
- Management
- Advertising
- Photoshop
- Online Advertising
- E-Commerce
- Digital Strategy
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