Joanna Riggio
Strategic Sales and Media Planning Manager excelling in campaign management, vendor relationships, and cross-functional collaboration to drive business success
- Role
- Head of Media Planning & Strategy at Sam S Club Connect
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Joanna Riggio
With extensive experience in sales and media planning management, my expertise lies in team leadership, audience building, and campaign strategy. I have honed skills in vendor relationship management, sales strategy formulation, pricing, and inventory management, backed by a foundation in financial and competitive analysis. I specialize in managing complex, cross-functional projects and excel in creating cohesive environments that boost efficiency and drive results. I am eager to bring my strategic acumen and comprehensive skills to new challenges, aspiring to collaborate with organizations that value innovation and teamwork. My ambition is to contribute to impactful projects that elevate client satisfaction and drive business growth. Let\'s explore how I can deliver substantial value to your team and help achieve your ambitious goals. Please feel free to reach out to discuss potential collaborations!
Experience
Head of Media Planning & Strategy
Jun 2024 — Present · New York, NY, US
I lead the daily functional management, evaluation, and conflict resolution of issues for the Media Planning & Strategy team, with 8 direct reports.• I partner with cross functional team leads and Partner Managers/Sales to create a cohesive working environment.• I own the relationship with our external vendors Circana and LiveRamp to ensure a seamless audience building and delivery process to our end platforms including the Trade Desk, Google Ad Manager, LiveIntent, Pinterest and Meta.• I partner with Product and Engineering to facilitate a smooth transition for the media planners as we migrate over to Walmart’s internal systems.• I partner with our Yield director to manage the rate card, new product updates, makegoods and special requests from Sales.• I manage our JBP contracts to ensure Media Planning and Campaign Management implement accurate pricing on a client-by-client basis.
Education
Northeastern University
Bachelor of Science in Business Administration
Skills
- Advertising
- Account Management
- Management
- Online Advertising
- Crm
- Sales
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