Joanna Raum

About Joanna Raum

Client Development Director | Building Enterprise Revenue from Zero | Executive Partnerships in Founder-Led & Transforming OrganizationsI build enterprise revenue in environments where the problem is not fully defined, the solution is not obvious, and access to senior leaders must be earned. With 15+ years across enterprise SaaS, healthcare, and higher education, I’ve driven growth in complex, multi-stakeholder environments—often starting from zero and building pipeline, relationships, and momentum from the ground up. In my current role at Mentora Institute, I’m helping shape a go-to-market motion in a founder-led environment—engaging C-suite leaders during moments of real pressure: transformation, growth, and organizational alignment. The work is less about selling a solution and more about helping leaders translate strategy into consistent execution. Most recently at Cornerstone OnDemand, I built enterprise pipeline across the Northeast healthcare market and exceeded targets, including 196% attainment and recognition as RSM of the Year. I work best in close partnership with leadership, product, and cross-functional teams—bringing clarity to complex situations, aligning stakeholders, and driving deals forward with discipline and shared ownership.

Experience

1. Client Development Director

   Mentora

   Jan 2026 — Present

Education

• University of New Hampshire

  BA

Skills

• Academic Publishing
• Publications
• Leadership
• Account Management
• Pricing
• Books
• Publishing
• Consultative Selling
• Business-to-Business (B2b)
• Forecasting
• Digital Publishing
• Customer Insight
• Building Relationships
• Content Strategy
• Marketing Strategy
• Sales Management
• Team Leadership
• Business Development
• Content Management
• Negotiation
• Sales Operations
• Cross-Functional Collaborations
• Customer Relationship Management (Crm)
• B2b
• Textbooks
• Sales
• Team Management
• Content Development
• Team Building
• Management
• Ebooks
• Strategic Partnerships