Joanna Mingo

Buyer Consumer Products @New York Mets

New York, NY, US

Oversees all apparel buying for $16M Team Store including tees, fleece, knit and woven tops, outerwear, and bottoms across men’s, women’s, and youth categories. Spearheads all special event merchandise activations and capsule collections including holidays, number retirement ceremonies, PRIDE, and Women’s Day. Monitors open to buy, on hand inventory, and analyzes in-season selling throughout the season to capture in-season replenishment with domestic chase product while simultaneously working on next season buys with overseas vendors. Maintain vendor relationships by working to meet deadlines, providing honest sample feedback, providing monthly selling reports and recaps on the SKU level. Collaborates with licensed vendors to develop stadium-exclusive products for the Team Store based on market trends and comp shopping. Drives sales by communicating to social media team new product to highlight. Oversees all brand collaborations, including design, licensing requirements, sample approval, and launch activations with brands such as Aime Leon Dore, KITH, New York or Nowhere, and Siegelman Stable. Drives in-store customer experience by curating new, storytelling assortments, and bringing in fresh product through new licensed vendors and creating private label line “New York 1962”. Serves as primary point of contact in the organization for all procurement of all merchandise.Ideates and develops all internal gifting needs such as the 2023 Hall of Fame Blazers, Citi Field Concert Series performing artists gifts, and cross-branded partnership gifts. Manages all merchandise needs for players and families, including developing special event outfits, personal shopping, and customization requests. Developed and manages Employee Swag Program wherein 800 employees across the organization received a baseline “swag box” followed by an annual fashion forward swag “drop” to increase company culture and team pride.

Fashion Institute of Technology

Bachelor's degree