Joanna McFarlane
Head, Brand & Creative Analytics @RBC
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WORK HISTORY
Head, Brand & Creative Analytics @RBC
Toronto, ON, CA
Recruited to RBC to lead Brand & Creative Analytics, helping build an integrated brand intelligence capability that connects creative effectiveness, brand equity, and business outcomes
EDUCATION
Smith School of Business at Queen's University
Masters in Management Analytics, AI, Predictive Analytics
Queen's University
BaH, International/Global Studies
Toronto Metropolitan University
Big Data & Analytics
ABOUT JOANNA MCFARLANE
My career has been at the intersection of two areas I love; sports and human behaviour.I\'ve always been drawn to sports– the thrill of competition, the clarity of goal-setting, and the bonds created through shared experiences. I thrive on the discipline and dedication required in setting goals, charting a path to achieve them, and continually refining my approach through analysis; all in the pursuit of improvement.Academically, I studied the complexities of human behaviour and relationships in university. I was drawn to marketing and quickly realized there was a way to bridge my two passions with the emergence of digital marketing and analytics. I pursued post-graduate training to deepen my expertise around data analytics specifically relational database development and programming in r and python.Throughout my 15-year journey as an analyst, I\'ve fused these passions to drive tangible results for both B2C and DTC brands.I am deeply passionate about harnessing the potential of data within marketing and cultivating high performing teams and organizations to drive success. Key Strengths & Capabilities Customer-Centric Strategy Growth Marketing Brand Analytics Business Development & Strategic Partnerships Team Development & MentorshipLet\'s Connect!Feel free to connect with me on LinkedIn to discuss opportunities for collaboration or reach out via email at J••••••••@gmail.com.
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