Joanna Li
- Role
- Senior Manager, Global Field Marketing at CHEQ
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Joanna Li
Experienced Marketing Events professional with a demonstrated history of working in the…
Experience
Senior Manager, Global Field Marketing
Jan 2023 — Present
Build a world-class field marketing function and own the end-to-end strategy and outcome of global field marketing programs • Generate qualified opportunities through field events to build pipeline against global sales revenue targets • Develop and maintain regional campaign plans, lead execution of multichannel field campaigns, report on marketing activity performance as related to pipeline / revenue, and own event marketing ROI • Manage and allocate the quarterly and annual budget for events and regional programs • Develop, share, and own regional pipeline and full-funnel forecasts, tracking regional program performance against the annual plan and quarterly targets • Develop and maintain strong working relationship with the Sales and Business Development teams, serving as a trusted advisor and key collaborator • Partner with brand marketing to ensure that event narratives and content adhere to brand standards
Skills
- Public Speaking
- Event Planning
- Video Production
- Photoshop
- Editing
- Research
- Microsoft Office
- Social Media
- Tumblr
- Media Relations
- Social Networking
- Powerpoint
- Blogging
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